Card sorting and tree testing made easy

Free tools to research and optimize any information architecture

Painless setup

Create studies like a pro, whether you're a total beginner or seasoned expert.

Great participant experience

Invite anyone with a shareable link. Works on any device with a modern browser.

Crystal clear reports

Done-for-you analysis so you can make recommendations with confidence.

Trusted by thousands of smart UXers

Optimize any information architecture

Create studies in minutes. Remote or in-person, moderated or unmoderated. Even if you've never done user research.

Card Sorts

Make smart information architecture decisions based on your users' mental models.

  • Open, closed or hybrid

    Choose a methodology and create the cards you want participants to sort and label. Easily add groups for closed and hybrid studies.

  • Discover patterns

    Identify grouping and labeling patterns with automatically-calculated agreement scores and frequency rankings.

  • Merge similar groups

    Manually combine semantically or conceptually similar groups to further crystalize your results.

Learn more about card sorts
or take it for a spin!

Tree Tests

Build, test and refine your information architecture by validating it with users.

  • Easy tree creation

    Add your entire tree in minutes, regardless of hierarchical complexity. Drag, drop and reorder nodes as needed.

  • Painless task setup

    Create participant tasks and set the correct choice(s) directly on your tree.

  • See what works and pinpoint what doesn't

    See exactly where participants are getting lost or stuck with detailed success scores and breadcrumb visualizations.

Learn more about tree tests
or take it for a spin!

No more guesswork

Let your users guide the way. Settle internal iA debates with qualitative insights.

Validate navigation hierarchy
Organize product categories
Prioritize projects within initiatives
Prioritize new features
Find words and phrases that speak to users
Organize knowledge base content
Organize website content
Learn differences between user groups

Insights for everyone

Make confident information architecture and product design decisions.

  • Information Architects

    Build, test and refine your information architecture based on research.

  • User Researchers

    Identify patterns to present to your team, clients and stakeholders.

  • UX Designers

    Understand your users' mental models and test your navigation design.

  • Product Managers

    Make data-informed decisions when prioritizing features and enhancements.

Set up your first study