Remote card sorting and tree testing done right

Research and optimize any information architecture so you can make confident recommendations and decisions

Painless setup

Create and launch studies like a pro, even if you've never done it before.

Great participant experience

Invite anyone with a shareable link. Works on any device with a modern browser.

Crystal clear reports

Done-for-you analysis so you can make recommendations with confidence.

Trusted by over 7,000 smart product people

UX Researchers, Designers, Product Managers, Developers and Academics at organizations of every size around the world rely on UX Metrics.

Optimize any information architecture like a boss

Create studies in minutes. Even if you've never done a card sort or tree test.

Card Sorts

Make smart information architecture decisions based on your users' mental models.

  • Open, closed or hybrid

    Choose a methodology and create the cards you want participants to sort and label. Easily add groups for closed and hybrid studies.

  • Discover patterns

    Identify grouping and labeling patterns with automatically-calculated agreement scores and frequency rankings.

  • Merge similar groups

    Manually combine semantically or conceptually similar groups to further crystalize your results.

Learn more about card sorts
or take it for a spin!

Tree Tests

Build, test and refine your information architecture by validating it with users.

  • Easy tree creation

    Add your entire tree in minutes, regardless of hierarchical complexity. Drag, drop and reorder nodes as needed.

  • Painless task setup

    Create participant tasks and set the correct choice(s) directly on your tree.

  • See what works and pinpoint what doesn't

    See exactly where participants are getting lost or stuck with detailed success scores and breadcrumb visualizations.

Learn more about tree tests
or take it for a spin!

No more guessing

Let your users guide the way. Settle internal iA debates with qualitative insights.

Validate navigation hierarchy
Organize product categories
Prioritize projects within initiative
Prioritize new features
Find words and phrases that speak to users
Organize knowledge base content
Organize website content
Learn differences between user groups

Insights for everyone

Make confident information architecture and product design decisions.

  • Information Architects

    Build, test and refine your information architecture based on research.

  • User Researchers

    Identify patterns to present to your team, clients and stakeholders.

  • UX Designers

    Understand your users' mental models and test your navigation design.

  • Product Managers

    Make data-informed decisions when prioritizing features and enhancements.

Set up your first study