Tree Tests

Validate and optimize your information architecture.

Everything you need

Run a tree test, analyze results and make confident recommendations.

Remote or in-person
Your participants will have a great experience anywhere, whether they use their own device or your usability lab station.
Quick setup
Have your test up and running in minutes, regardless of your research experience. Easily customize the welcome and thank you text.
Visual breadcrumb paths
See how many participants took the same path for a given task to identify what's working, and what isn't.
Moderated or unmoderated
Participants can complete studies entirely on their own, or with you moderating (in-person or via Zoom, etc.)
Done-for-you analysis
Success scores and time on task are automatically calculated in real-time at the aggregate, task and participant level.
Manage individual participants
View each participant's time spent completing the study and test results, and easily exclude or delete when needed.

Take it for a spin! Try a live demo and see a real report.


Level up your research

Add optional Pro features to all your studies for just $49/mo.

Custom branding

Show your logo on reports and participant screens, and hide the UX Metrics link on thank you pages.

Task order randomization

Present tasks in a randomized sequence for each participant in order to ensure unbiased results.

Allow task skipping

Allow task skipping when participants get stuck. Direct and indirect skips are automatically calculated in success scores.

Participant completion codes

Verify unmoderated results by presenting participants with a unique 4-digit completion code at the end of their session.

Password-protected reports

Make your reports private and easily add a password for secure sharing with your team, stakeholders and clients.

Export results to XLS

Download all of your study results data for unlimited analysis in Excel or your application of choice.

Easy as 1-2-3

Set up and launch a tree test in minutes, whether you're a complete beginner or a seasoned UX research expert.



Add your tree, create participant tasks, and set correct answers.



Invite participants to your study by providing them with the included shareable link.



Analyze the results and share confident recommendations with your team and stakeholders!

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Set up your first study