Create studies like a pro, whether you're a total beginner or seasoned expert.
Invite anyone with a shareable link. Works on any device with a modern browser.
Done-for-you analysis so you can make recommendations with confidence.
Create studies in minutes. Remote or in-person, moderated or unmoderated. Even if you've never done user research.
Make smart information architecture decisions based on your users' mental models.
Choose a methodology and create the cards you want participants to sort and label. Easily add groups for closed and hybrid studies.
Identify grouping and labeling patterns with automatically-calculated agreement scores and frequency rankings.
Manually combine semantically or conceptually similar groups to further crystalize your results.
Build, test and refine your information architecture by validating it with users.
Add your entire tree in minutes, regardless of hierarchical complexity. Drag, drop and reorder nodes as needed.
Create participant tasks and set the correct choice(s) directly on your tree.
See exactly where participants are getting lost or stuck with detailed success scores and breadcrumb visualizations.
No more guesswork
Let your users guide the way. Settle internal iA debates with qualitative insights.
Make confident information architecture and product design decisions.
Build, test and refine your information architecture based on research.
Identify patterns to present to your team, clients and stakeholders.
Understand your users' mental models and test your navigation design.
Make data-informed decisions when prioritizing features and enhancements.
You're in good company